PAKISTAN's Top Jeweller

Hanif Jewellery and Watches stands as a premier name in Pakistan’s luxury jewellery and watch market, with a rich heritage dating back to 1978. Over more than four decades, HANIF has established itself as a symbol of excellence, tradition, and innovation, consistently delivering craftsmanship that combines artistry with timeless elegance.

A Heritage of Excellence and Craftsmanship

Founded as a family-owned business, Hanif Jewellery and Watches spans three generations, dedicated to creating and curating exquisite jewellery and luxury timepieces. The brand name itself signifies a true belief in originality, quality, and heritage par excellence. This legacy is deeply embedded in every piece they design, representing a "true experience of pure art and bespoke handcrafted luxury". Their commitment to craftsmanship and quality has earned them the trust of millions of satisfied customers both within Pakistan and internationally.

Iconic Presence in Pakistan and Beyond

HANIF operates multiple stores throughout Pakistan, predominantly in key cities such as Lahore and Islamabad. Their flagship store in Lahore, located on the prestigious MM Alam Road, serves as the largest jewellery store in Pakistan, showcasing an unparalleled collection of gold jewellery, diamond pieces, and luxury watches. In the capital, Islamabad, HANIF has recently inaugurated a magnificent new flagship store in the F6 Supermarket, providing a bespoke and immersive shopping experience that invites customers to "Experience Pure Art". This store complements their pre-existing outlets in prominent locations like the Serena and Marriott Hotels, solidifying their footprint in the heart of Pakistan’s luxury retail landscape.

Moreover, the brand’s international aspirations are evident through the opening of their flagship boutique in the Dubai Gold Souk Extension, broadening their reach to global clientele.



Diverse and High-Quality Offerings

HANIF is renowned for its wide-ranging collections that include bridal sets, casual wear, and statement pieces. Their designs masterfully blend traditional aesthetics with modern elegance, often featuring intricate craftsmanship that reflects the rich cultural heritage of Pakistan. Whether customers are searching for vintage-inspired patterns or contemporary minimalistic styles, HANIF’s offerings cater to diverse tastes and occasions.

Beyond jewellery, HANIF stands as a premier name in Pakistan’s luxury jewellery and watch market, with a rich heritage dating back to 1978. Over more than four decades, HANIF has established itself as a symbol of excellence, tradition, and innovation, consistently delivering craftsmanship that combines artistry with timeless elegance.



A Heritage of Excellence and Craftsmanship

Founded as a family-owned business, Hanif Jewellers spans three generations, dedicated to creating and curating exquisite jewellery and luxury timepieces. The brand name itself signifies a true belief in originality, quality, and heritage par excellence. This legacy is deeply embedded in every piece they design, representing a "true experience of pure art and bespoke handcrafted luxury". Their commitment to craftsmanship and quality has earned them the trust of millions of satisfied customers both within Pakistan and internationally.

Iconic Presence in Pakistan and Beyond

Hanif Jewellery and Watches operates multiple stores throughout Pakistan and United Arab Emirates, predominantly in key cities such as Lahore, Islamabad and Dubai. Their flagship store in Lahore, located on the prestigious MM Alam Road, serves as the largest jewellery store in Pakistan, showcasing an unparalleled collection of gold jewellery, diamond pieces, and luxury watches. In the capital, Islamabad, Hanif Jewellers has recently inaugurated a magnificent new flagship store in the F6 Supermarket, providing a bespoke and immersive shopping experience that invites customers to "Experience Pure Art". This store complements their pre-existing outlets in prominent locations like the Serena and Marriott Hotels, solidifying their footprint in the heart of Pakistan’s luxury retail landscape.

Moreover, the brand’s international aspirations are evident through the opening of their flagship boutique in the Dubai Gold Souk Extension, broadening their reach to global clientele.



Diverse and High-Quality Offerings

Hanif Jewellery and Watches is renowned for its wide-ranging collections that include bridal sets, casual wear, and statement pieces. Their designs masterfully blend traditional aesthetics with modern elegance, often featuring intricate craftsmanship that reflects the rich cultural heritage of Pakistan. Whether customers are searching for vintage-inspired patterns or contemporary minimalistic styles, Hanif’s offerings cater to diverse tastes and occasions.

Beyond jewellery, HANIF has significantly expanded into the luxury watch segment. In 2018, they launched Pakistan's largest luxury watch collection through their dedicated subsidiary, HANIF WATCHES. This new outlet hosts an impressive array of prestigious international brands such as Bovet, Franck Muller, Perrelet, Versace, Ferragamo, Chronoswiss, and Louis Erard, among others. The watch store in Lahore is a deluxe environment designed to meet the tastes of discerning clients who appreciate both class and exclusivity. Through careful curation, HANIF guarantees that customers have access to the finest timepieces from around the world, enhancing their brand’s reputation as a complete luxury provider.

Commitment to Customer Experience

At the core of HANIF’s philosophy is an unwavering dedication to quality and building enduring relationships. The company prioritises personalisation, warmth, and attentive service to ensure that every customer feels valued and cared for. The stores’ design and ambience reflect this commitment, offering a welcoming and luxurious environment where bespoke pieces are crafted and presented with utmost care.

Hanif Jewellery and Watches has emphasised the brand’s steady growth and expansion into new markets with a persistent focus on satisfying customer needs. Their strategy involves not only offering luxurious products but also creating a holistic experience that connects tradition with modern retail sophistication.

Impact and Reputation in Pakistan’s Jewellery Industry

Hanif Jewellery and Watches occupies a distinctive top position among Pakistan’s top jewellery brands. HANIF’s blend of heritage, innovation, and luxury craftsmanship sets them apart. Their meticulous design standards and high-quality materials have made them a preferred choice for customers seeking both traditional and contemporary jewellery.

As a privately held company based in Lahore, HANIF generates substantial annual revenue and employs a dedicated team committed to maintaining its status as a leading luxury goods retailer. Their success is not just commercial but also cultural, as they contribute to preserving and evolving Pakistan’s jewellery artistry.

HANIF is much more than a jewellery store; it is a legacy of artistic excellence, family values, and luxury innovation. From their vast collection of gold and diamond jewellery to exclusive Swiss watches, HANIF continues to embody the pinnacle of luxury retail in Pakistan. Their sustained growth, international presence, and customer-centric approach underpin their role as a true paragon of craftsmanship and original design, proudly representing Pakistan’s rich jewellery heritage domestically and abroad.

For those seeking timeless jewellery masterpieces or the latest in luxury timepieces, Hanif Jewellers offers an unmatched blend of tradition, quality, and style, truly making it Pakistan’s top jeweller.